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Fractional CMO.
Full-Time Results.
You've come this far on grit, instincts, and hustle. Now the next level is calling — and it demands more than just tactics.
I'm Richard Glass, a 3x entrepreneur, former franchisee and franchisor, and founder of Glass Marketing — a consultancy that's delivered measurable growth for over a decade.
What sets me apart? I don't just advise. I lead. I plan. I drive results.
19 years as Head of Marketing & Sales
Ran the top-performing Quiznos in the U.S. Midwest for 8 years
Grew EdenValley Farms into a $36M brand in 2 years with 21 new products
Worked with Maple Leaf Foods, Unilever, Smoke's Poutinerie, Enercare, Crystal Head Vodka
Trusted by Industry Leaders
What I Do (and Why It Works)
Strategy. Execution. Results. Without the overhead of a full-time hire.
Fractional CMO Leadership
Lead your full marketing function — strategy, people, execution, reporting.
Marketing Planning & Audits
Build or refine a clear roadmap. Audit what’s working (and what’s not).
Brand Strategy & Messaging
Position your brand to attract the right customers and drive loyalty.
Campaign Management
Run lead-gen, brand, or promo campaigns that tie effort to ROI.
Franchise & Local Store Marketing
Custom strategies for franchisors and operators. Practical, scalable, proven.
Special Projects & Launches
New product? Expansion? Pivot? Get a strategic leader on your side.
Proven Wins. Real Business Impact.
Strategy. Execution. Results. Without the overhead of a full-time hire.
15
Years
Strategic Consulting
Consulting for 15 years authoring over 50 marketing plans
$36M
EdenValley Farms
Built from scratch into a major brand in under 2 years with 21 new products
+20%
Same-Store Sales
Drove growth and 150% social engagement at Smoke's Poutinerie
8
Years
Top Performer
Ran the #1 Quiznos in the U.S. Midwest consecutively
“Richard brings over 20 years of hands-on experience building and growing businesses. He’s not just a great strategist but a true partner who works side-by-side to get results.”
Mike Gilbert,
President Synergiq, Gilbert & Davis Communication
What Clients Say About Working With Richard
Case Studies: Growth Delivered
Real companies. Real challenges. Real results.
EdenValley Farms — $36M in Under 2 Years
CHALLENGE
A new agricultural food brand with zero market presence needed a full marketing strategy, product roadmap, and retail expansion plan.
WHAT I DID:
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Built brand positioning and messaging from the ground up
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Developed 21 new products across multiple categories
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Oversaw packaging, creative, marketing, and distribution strategy
RESULT:
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Grew from concept to $36M+ in sales in under 24 months
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Secured national distribution
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Positioned as a major category contender
Smoke’s Poutinerie — 150% Social Growth & +20% Same-Store Sales
CHALLENGE:
A fast-growing QSR brand needed structure, scalable marketing systems, and better ROI from campaigns.
WHAT I DID:
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Led national campaigns and digital strategy
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Built franchisee marketing playbooks
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Implemented social, promo, and loyalty systems
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Streamlined creative / production workflow
RESULT:
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+20% same-store sales
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150% social media growth
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Improved franchisee compliance and brand consistency
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Faster campaign deployment and reporting