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From Strategy to Store Level Execution
Franchisees do not need more theory.
They need practical marketing tools they can use while running the business.
I help franchisors turn strategy into campaigns, playbooks, scorecards, and support that operators can execute, measure, and scale.
I have sat on both sides of the franchise table — as the franchisee driving traffic and as the franchisor-side leader building growth systems.
Marketing has to work at store level.
19 years as Head of Marketing & Sales
Ran the top-performing Quiznos in the U.S. Midwest for 8 years
Grew EdenValley Farms into a $36M brand in 2 years with 21 new products
Worked with Maple Leaf Foods, Unilever, Smoke's Poutinerie, Enercare, Crystal Head Vodka ....
Trusted by Industry Leaders
What I Do (and Why It Works)
Strategy. Execution. Results. Without the overhead of a full-time hire.
Fractional Fractional CMO Leadership
Senior marketing leadership for franchisors that need strategy, structure, execution, reporting, and franchisee support without hiring a full-time CMO.
Franchisee Growth Diagnostic
Find where marketing breaks down between head office and store level. Identify gaps, quick wins, and a practical 90-day action plan.
Franchisee Growth Playbook
Build a repeatable growth system franchisees can actually use — campaigns, calendars, outreach templates, scorecards, training, and execution tools.
Grand Opening Growth Kit
Give new locations a stronger launch with a clear opening plan, local outreach, PR, community activation, and franchisee-ready marketing tools.
Store Growth Sprint
Work with one priority store, underperforming location, or new market to test tactics, improve execution, measure results, and scale what works
Franchisee Training & Campaign Kits
Equip operators with practical training, quarterly campaigns, local promotion ideas, community partnership tools, and simple measurement systems.
Proven Wins. Real Business Impact.
Strategy. Execution. Results. Without the overhead of a full-time hire.
15
Years
Strategic Consulting
Consulting for 15 years and authoring more than 50 marketing, franchise, and growth plans.
$36M
EdenValley Farms
Built from scratch into a major brand in under 2 years with 21 new products
+20%
Same-Store Sales
Drove individual store growth and 150% social engagement at Smoke's Poutinerie
8
Years
Top Performer
Ran the #1 Quiznos in the U.S. Midwest consecutively
“Richard brings over 20 years of hands-on experience building and growing businesses. He’s not just a great strategist but a true partner who works side-by-side to get results.”
Mike Gilbert,
President Synergiq, Gilbert & Davis Communication
What Clients Say About Working With Richard
Case Studies: Growth Delivered
Real companies. Real challenges. Real results.
EdenValley Farms — $36M in Under 2 Years
CHALLENGE
A new agricultural food brand with zero market presence needed a full marketing strategy, product roadmap, and retail expansion plan.
WHAT I DID:
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Built brand positioning and messaging from the ground up
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Developed 21 new products across multiple categories
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Oversaw packaging, creative, marketing, and distribution strategy
RESULT:
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Grew from concept to $36M+ in sales in under 24 months
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Secured national distribution
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Positioned as a major category contender
Smoke’s Poutinerie — 150% Social Growth & +20% Same-Store Sales
CHALLENGE:
A fast-growing QSR brand needed structure, scalable marketing systems, and better ROI from campaigns.
WHAT I DID:
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Led national campaigns and digital strategy
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Built franchisee marketing playbooks
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Implemented social, promo, and loyalty systems
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Streamlined creative / production workflow
RESULT:
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+20% same-store sales
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150% social media growth
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Improved franchisee compliance and brand consistency
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Faster campaign deployment and reporting